Orderella Ltd, a company that developed a smartphone application platform for in-venue ordering, went into administration on 8 June 2017. The filing follows consistent annual losses and a period of significant creditor and cash flow pressure. Given its recent experience in the technology/media sector, ReSolve Partners Limited was engaged by the company to assist with marketing the company’s shares, business and/or assets for sale. ReSolve ran an accelerated marketing campaign and an acceptable offer was received. Simon Harris and Ben Woodthorpe of ReSolve were appointed joint administrators and oversaw a sale of the business on 12 June 2017.
Cameron Gunn, Founding Partner commented that ‘with ReSolve’s increased activity in the tech/media space, we know that having the right capital, support and infrastructure in place is critical to success in such a fast moving, competitive environment. We’re pleased to have made a successful sale for Orderella in this case.’