ReSolve seeks buyer for Madison Sports Group - ReSolve Group UK

ReSolve seeks buyer for Madison Sports Group

ReSolve Group UK

ReSolve seeks buyer for Madison Sports Group

Partners from ReSolve have been appointed as Administrators to both Madison Sports Group (“Madison” or the “Company”) and Six Day Management (UK) Limited (“Six Day”), London-based leading promoters of cycling events.

Madison Sports Group has a reputation for creating and delivering world-class events for athletes, participants and fans across the globe with its team having delivered some of the world’s largest sporting events, including the Olympics, Paralympic Games, Commonwealth Games and World Cups.

Six Day holds track cycling events known as the Six Day Series. These events are the ultimate in cycling meets entertainment and combine endurance and sprint racing with music and entertainment. Pre-pandemic Six Day had successfully promoted 116 nights of racing in 10 cities globally, all of which were broadcast live in over 100 markets including on Eurosport, BBC Sport, Fox Sports, SONY, Twitch and DAZN. Post-pandemic in November 2020 the Six Day Virtual Series online events were created and over 60 Six Day Virtual Races have since been broadcast, together with other Six Day content, attracting over 30m social video views.

ReSolve Managing Partner, Mark Supperstone, commented,

“Madison Sports Group and Six Day are prime examples of companies with solid business models whose difficulties have been greatly exacerbated by the fallout from Covid-19. With the majority of sports events closing down completely over the past year and a half, both companies revenue generating capabilities have decreased markedly.”

ReSolve is seeking a buyer for the business and assets and anyone interested is encouraged to contact James Thompson at james.thompson@resolvegroupuk.com.

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